In this simulation each team plays the role of a Revenue Manager and set prices in order to maximize their profit. The game consists in 5 rounds with increasing levels of difficulty: Customer valuation, Static and Dynamic prices, Capacity constraints and Segmentation. The winning team will be the one that generates the maximum revenue at the end of the game.
PricinGame (PG) is an electronic version of the Customer Valuations Game, developed by Kalyan Talluri 
The PricinGame has been created by Felipe Walker and Bernardo Pagnoncelli.
 K. Talluri. The customer valuations game as a basis for teaching revenue management. INFORMS Transactions on Education, 9(3):117–123, 2009.
Groups of 3-5 players. Game length 60-90 minutes
This game will allow students to experiment with price as a tool to match supply and demand. At the end of the game, students will have experienced the following concepts:
- Value-based pricing.
- Static pricing.
- Dynamic pricing.
- Capacity control.
Our games are web-based simulations, so Internet connection is a requirement. PricinGame is supported in Chrome and Firefox browsers. Minimum hardware requirements:
- 4 MB connection
- Dual Core processor, 1.6 GHz
- Memory: 3 GB RAM
- Graphic Card: 512 MB
During the use of the game our IT support team will monitor the performance of the server, so if any inconvenience occurs we will shortly give you an answer.
During all the stages students must fix a price to a particular exotic product (e.g. a rock concert, a Bora Bora vacation package, a trip to the moon, etc.)