Companies need to define a clear strategy in order to succeed, and they cannot serve all customers in all segments. As a consequence, the first step is to define the goals associated with the strategy, and then, according to the company’s budget, define which initiatives will be undertaken to achieve these goals.
In this exciting game, players will be in charge of a convenience store chain recently acquired by an investment fund. The partners have an aggressive 5-year expansion plan, but the company needs to redefine its strategy in order to meet the targets.
Compete against your peers and show that you can define a strategic map and choose the best initiatives to lead your company to success!
The Balanced Scorecard Game has been created by Horacio Arredondo, Juan Achondo, Ricardo Ubeda, Jorge Niño, Alejandro Hernández and Bernardo Pagnoncelli.